Hatuey Beer

Rebranding Bacardi’s cuban Lager

Bacardi isn’t synonymous with beer–yet. So when they approached us to rebrand their Hatuey Lager, we jumped at the chance to drive up consumer awareness. By tapping into the brand’s legendary heritage, we created a powerful visual story across all touchpoints. Happy hour, anyone?

Service: Branding, Prototype Design, Product Introduction, Social Media, Public Relations

Client: Hatuey, Bacardi

Year: 2019

Project

 It was a real challenge to solve the variety of stages this project had, from giving a fresh look to their logo, to developing drawings and render for the beer tap.

Solution

We went back to their beginning, studying the logo heritage we came up with a fresh look, keeping the attribute of each aspect of the character that gives Hatuey they brand recognition. We also developed drawing and renders inspired in the chief Hatuey itself, mixing their roots with the symbol of a tree.