Converse Made by You

A campaign just for you, made by you.

Converse Inc., based in Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 87 company-owned retail locations in the U.S.

Service: Campaign Launch, Photography, Social Media, Print, Digital Merchandising

Client: Converse

Year: 2015

Project

Converse challenge us to help create an efficient set-up for shooting their international campaign “Made by You”, it had to be a photoshoot set-up that was easy to transport and achieving high quality imagery with shoes around the city.

Solution

Made by you’ originated from a simple human truth – we all want to be our true, authentic self in this world. We came up with a solution highlighting Converse Chuck Taylor All Star, the only sneaker defined by those who wear them. Isolating them on a white background and letting the shoe be the main event.