LoKey Brand Identity

Finding beauty from with in.

LoKey is a brand that empowers their clients to take their hair & skin into their own hands, a virtual consultancy with a trained licensed professionals will offer a personalized treatment based on the years of knowledge & education from out and your specific conditions and details.

Service: Brand Identity, Brand Strategy, Interactive Design

Client: LoKey Beauty

Year: 2021

Project

The identity of LoKey Beauty is quiet, comprehensive and concern about the consumer needs about the use hair and face products,, the challenge was to create a brand that evokes a confident feeling, as well as knowledge in hair and skincare. A platform to interact and understand what is best for each consumer.

Solution

We developed a brand that is clean, with presence but also balanaced and dainty. The brand was developed by playing with Helvetica as well as pairing a like keyhole renforcing one of their mantras; confidentiality. The color palette was inspired in liquids as a primary element on hair and skincare products, as well as something that plays a familiar roll in all our daily routines.to all of us. A clear and bold website layouts were also implemented a the main tool to navigate and explore all the benefits LoKey offers you.